There is a sense of privilege and fulfillment when the artifact you’ve created serves a social function; when the job you’ve done contributes to a good cause.

If trust in traditional power structures such as politics and big business is in decline, maybe art and community is on the rise as an opportunity for investment and to create a sense of faith with the world.

Corporate responsibility is an expanding term that should include the arts. With the majority of our clients, there seems to be a merging of words such as “brand” and “culture” and this could be the upshot of a general revulsion to selling ideas and stuff that nobody really wants or needs and a re-focusing on what really matters.