We are accustomed to seeing objects, (like in advertising campaigns, for instance) given more significance then what they are worth. So, the purpose of this series was to raise the status of discarded goods to cultural signposts, to give them another moment to be worshiped.
A few years back, a PHd Student from LaTrobe University had an epiphany while standing in front of the pillars of Stonehenge. Rather than elaborate monuments of cultural or religious importance, or a place for the performance of pagan ritual to appease the Gods… she thought, what if they had a practical purpose, what if they were memory markers.
This theory has gained some traction in archeological circles and actually makes a lot of common sense. There would have been no point to art for the ancient Druids or, for that matter, indigenous Australians, whose Rock paintings are considered by many now as journal entries and manuals for survival.